Beach-body LLC is an American multinational corporation that designs and markets fitness, weight loss, and muscle building home-exercise DVD’s. The company’s best-known product is Tony Horton’s P90X, whose TV ads have become some of the most frequently run infomercials in the United States.
Notable Workout Programs
P90XP90X is a 90 day workout regimen developed by Tony Horton, which claims it can significantly improve fitness in three months through intense physical training. P90X’s advertising emphasizes “muscle confusion”, a method of cross-training and prioritization achieved through switching the order of exercises and incorporating new and varied movements. Muscle confusion supposedly prevents the body from adapting to exercises over time, resulting in continual improvement without plateaus.
InsanityInsanity is a workout regimen similar to P90X in that it claims to improve fitness in 60 days through strenuous stamina training. Developed by Shaun T., Insanity’s advertising emphasizes “max interval training”, a method of exercising during which one works out strenuously for 3-4 minutes and then rests or “cools down” for approximately 30 seconds before starting the whole process over again. This is essentially a reversal of traditional interval training, during which participants exercise rigorously for 30 seconds and then cool down for 3-4 minutes.
Hip-hop AbsHip-hop Abs is a workout/dance routine that claims to significantly improve one’s abdominal area through lightweight hip-hop dance moves. Hip-hop abs claims to be a relatively painless way to lose wait and sculpt abs; it advertises “you never do a single crunch.” In 2007 it was the highest-selling workout video in the United States.
Beach body LLC markets a line of dietary supplements for use with its workouts. The company markets these products through television infomercials, websites, workout DVDs, and through a network of coaches who receive commissions on their sales.